Apparently it’s been a busy month! I know I’ve said it before, but working as a solopreneur definitely has it’s pros & cons – one of the biggest cons being TIME! Back in my corporate days, I always felt like I was “stealing” time when I would take my PTO (paid time off) to work on cakes & chocolate. Now, immersed in the sweetness of Sweet Element full-time, I find that stealing time often equates to things like catching up with friends & family, hanging out with Mr. Sweet Element on a non-cake related trip (long drives are SOOOO much more relaxing when you’re not worried about every bump or curve in the road & every short stop!) & organizing my non-cake life. Luckily, October provided a lot of opportunity to do all those things – as well as work on some CAKES!
Here are a few of the cakes from this month!
The story behind this cake is just too good not to share. Would you believe that this last-minute cake order to make a cake to celebrate 5 million+ twitter followers – came through twitter?!
One day early in the month, I was at the studio checking emails & getting ready to start on a groom’s cake, and I got an email from a NJ photographer I’ve worked with about a tweet from an NYC photographer that made him think of me. The NYC photographer had a client that was looking for a boutique cake shop to make a cake in less than 24 hours notice for delivery in NYC. Since I was delivering the groom’s cake to NYC the following day, I figured it couldn’t hurt to find out exactly what kind of cake the NYC photographer’s client needed, so I reached out to him via twitter to get more info. Within a few hours, I heard from the client, who just so happened to be the brand group who manages Bongo jeans. Initially they were looking for a 3D cake, but after I explained that would be nearly impossible in 20 hours, they rethought their desired cake design & sent me artwork for the top of a round one-tier cake. As soon as I received the artwork, my thought process went a little like this:
“Whoa, this Kim person sure has a lot of twitter followers.”
“Hrm, ‘Love, Bongo’. I wonder if I can find out who this Kim is by googling Bongo, Kim & 5 million twitter followers.”
“OMG. This cake is for Kim Kardashian!”
“OMG. Sweet Element’s first celebrity cake delivery is in 18 hours – and I don’t even have the cake baked yet?!”
Needless to say, it was a crazy time line, especially since I had to carve & decorate this groom’s cake for delivery the next day too. Somehow, everything got done & deliveries for both cakes went off without a hitch the next day!
Curious about the cake flavor? This twitter-centric cake was vanilla cake, filled with raspberry preserves, frosted in vanilla buttercream and decorated in fondant & buttercream. The kiss on top of the cake was printed on edible paper.
Mini Cakes for The Knot Spring 2010 national magazine photoshoot