The first of anything is always a little daunting, don’t you think? It’s taken me a few days to figure out how I wanted to start off this year on the blog, and I finally thought that I couldn’t think of a more fitting first post for 2012 than a little look back through our favorite 2011 moments in cake!
On the media side, last year started out with a bang as I discovered that Sweet Element had been chosen as a 2011 Pick for The Knot’s Best of Weddings! I was also thrilled to have two cakes featured in Brides Magazine in 2011 and participate in two Brides events as well: one with Lord & Taylor and the Brides White Hot Style Shop! (belated post to come very soon on the Brides White Hot Style Shop!) Sweet Element was also fortunate enough to be featured in Get Married Magazine, The Knot, and New York Weddings as well as a number of blogs.
The most popular blog post *by far* last year was an educational post that I wrote about why sculpted cakes are so expensive. My initial thought process behind the post was to educate clients on what goes into making 3D cakes, but I think I struck a chord with many other cake designers who feel the same frustration every time a client asks for a sculpted cake at a ridiculously low price. While I’m not big into how-to tutorials, I definitely think that there is a need for more posts “behind the scenes” in the world of real cake (and not overly dramatized for TV cake) – so I’ll be working on some more for 2012!
While we scaled back on the number of events we participated in overall, we went BIG with Sweet Element’s participation in the GLBT Expo at the Javitz Center in NYC, which was our first experience with a huge show and was definitely a highlight of the year for us. Not only did we get to hand out over 6,000 samples in two days and meet a slew of great people, we also met some totally awesome guys, who I’m happy to say have turned into very dear friends, Shawn & Doug. A few months later, when NYC legalized same-sex marriage, they asked me to make their wedding cake!
Favorite 2011 Wedding Cake (Non-Traditional)
This last cake has extra special meaning for me, as the clients who I made it for loved it so much that they made their topper into their first holiday card! I was beyond touched when I received the card below last month. Believe it or not, it’s the smallest little things like this that make all the late nights, cake conundrums, and all the incredibly difficult work worth every minute.