2012 – A Year in Review …

Happy New Year everyone! I’m hoping this is one of the last looooong round-up posts I’ll have, as one of my many resolutions for 2013 is to be more present here in the blogosphere!

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Before I begin the round-up of sweets, I thought I’d let everyone know why the blog was a bit quiet this year. I know I’ve broken probably every rule of a successful blogger, and was barely present blog-wise in 2012. For starters, I blame the ever addictive Facebook. Before the ease of being able to churn out quick posts on Facebook (mostly photos & mostly with my iPhone), I always felt the need to get blog posts together for every project to update everyone on what was going on in the world of Sweet Element Cakes. Then add in twitter (also slacked there in 2012 …), pinterest (still figuring it out),  flickr (almost up to-date), managing my own website (something I think I may finally give up this year), figuring out that having an intern isn’t neccesarily a good thing, getting audited (we survived & owe nothing – thank you to awesome accountants & my OCD about keeping all receipts!), getting into a minor car accident, dealing with a few not-so-happy clients for the first time ever, and oh, the million and one other things that I needed to do – like actually MAKE the cakes and deliver them (many times unexpectedly solo – more on that in future posts) – and I just got overwhelmed.

I’ve debated about how personal to be here on this lil’ cake blog, and I’ve been inspired this year by reading some very honest posts from cake designers I admire about the reality of our profession. None has struck home more than Mike Elder‘s blog, which I’ve found incredibly bold, very personal and almost therapeutic to read. It’s nice to know I’m not alone in a lot of the craziness that we cake makers & other creative types endure! It’s a catch-22 for me, because I think it’s important to put a positive front out there – especially in such a “sweet” business – but I do think that at times, especially when the going is rougher than expected, that trying to put on a super positive front on-line as well as here on the blog was just impossible. So, starting with this first not-so little post of 2013 – you’ll notice that things will be a bit different here on the blog! I’ll still post all the sweet stories behind my cakes & keep everyone updated on my latest projects, but I’ll also be opening up about the reality of running a one woman cake studio in the NYC metro area. So, buckle up – if 2012 was any indication of what 2013 holds in store – it’s gonna be a hell of a ride!

And now … onto the 2012 round-up!

I was extremely happy to have Sweet Element Cakes featured in the bridal press this year in The Knot, Brides, New York Weddings, both the NY & NJ editions of Contemporary Bride, and numerous blogs.
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And then there were the events … here’s a snapshot of the highs & lows of each.

sweetelement_nyc_glbt_expo2GLBT Expo High: Mr. Sweet Element & I were smart enough to bring along a few extra pairs of hands to help pass out over 6,000 mini cupcake samples over the two-day event.
GLBT Expo Low: My iPhone got STOLEN on the second day. 😦

jen_ramiBrides/bebe event High: Getting to design one of my favorite wedding cakes of the year inspired by a dress design by Rami Kashou.
Brides/bebe event Low: I think I said everything I could in this previous post.

sweetelement_table_jay_inbliss_mamIn Bliss Launch High: Getting to meet some awesome fellow cake designers & NJ wedding pros & also see the Montclair Art Museum for the first time!
In Bliss Launch Low: Getting to meet some not-so-friendly competition. (Unfortunately, the cake world isn’t all sweet y’all.)

thecreamThe Cream High: Having Mr. Sweet Element back from Belgium in time to go with me.
The Cream Low: Me being too totally wiped out from an all-night cake session & him from a crazy business trip and trans-atlantic flight to really enjoy ourselves. (We left with unused drink tickets – for shame!)

bridesstyleshopBrides Style Shop High: Finally getting to meet & have dinner with another cake designer & her husband. Always great to be able to talk to people that get it!
Brides Style Shop Low: Finding out that the cake stands for the cakes were too small to put my extremely fragile cake on which meant leaving it on it’s ugly “transport-only” cardboard board. Ugh.

sweetelement_openhouse_setupIt was also nice to be able to open the studio for a few events this year as well. We had a fabulous turn out for The Sweet Element studio’s 2nd anniversary party in May & our holiday open house in December. Hopefully I’ll be able to plan a few more open studio events for 2013!

A few firsts for 2012:

1st Logo Re-Design! As with many other businesses, after a few years in the trenches, I’ve found that my old logo wasn’t really cutting it anymore and wanted to come up with a new design with more emphasis on cakes. My friend and fellow wedding pro, Meridith Desmond introduced me to 99designs.com – and I had a blast working on-line with a number of designers to come up with the perfect new logo!
Cherry1st delivery of a cake to a wedding reception on a boat! I was super happy to have Mr. Sweet Element with me on the delivery for this one as he had to literally leap from the dock/stairs to the boat with the cake. All along he thought driving the cake for deliveries was the most stressful part – HA! Luckily, everything went swimingly, and both bride & groom loved their groom’s cake! ;D
mr_met_auburn_nygiants_baseball_field_grooms_cake
1st wedding where the catering staff ate ALL the extra cake – including the TOP TIER! To add insult to injury, the catering staff also THREW OUT the custom acrylic topper that Mr. Sweet Element had painstakingly hand cut. Fortunately, the catering staff paid for a replacement top tier and topper, so there was a happy ending.
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1st Icing Smiles Cake for a special little girl in Newark, NJ. It was a pleasure to come up with a fun Yo Gabba Gabba design for her. Personally one of my favorite kid’s cakes of 2012!
collage_tiered_yo_gabba_gabba_1st_birthday_cake
1st Open Air Market in downtown NYC at the Fulton Stall Market for the holidays. As the colder months are notoriously more quiet in the world of cakes, I switched gears yet again during the holiday season of 2012 and switched gears to creating artisan chocolates, cookies & other confections. After some thought about how to market those items – I thought that it would be a nice idea to bring a little bit of sweetness down to to the seaport in NYC, which was hit rather terribly by Hurricane Sandy earlier in 2012. Mr. Sweet Element & I braved the cold (& rain!) every Sunday before Christmas in December and got to meet a number of other really awesome vendors, a few tourists and many locals (& their pups!).
Sweet Element Fulton Stall Market

One of my goals for 2012 was to meet other solopreneurs & small business entrepreneurs in the wedding industry, and I’m happy to say that is one goal I definitely accomplished! It’s been nice to be able to grab coffee or lunch with other people in similar shoes in the crazy world of weddings & beyond. I was also lucky enough to be able to personally work with a few of the fabulous wedding pros that I met when Mr. Sweet Element & I celebrated our 11th anniversary in October with a weekend in NYC.  We kicked off the festivities with a super fun photoshoot in the meatpacking district with Meridith Desmond. And if you’re wondering why I look like I have a more flawless face than normal – I had my make-up professionally done for the very first time (yes, EVER – I did my own make up at my wedding!) by the fabulous Sharon Becker of SB Beauty.

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And lastly, here are some of my favorite cakes from this year:

Favorite 2012 Wedding Cake : Lichtenstein Inspired Wedding Cake
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Favorite 2012 Wedding Cake for the Media : Art Nouveau Peacock Wedding Cake
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Favorite 2012 Super Last Minute Cake : G-Shock Birthday Cake
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Favorite 2012 Sculpted Cake : Coca Cola Groom’s Cake
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Favorite 2012 Decorated Cupcakes : Boss & Minion Cupcakes for Bosses’ Day
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One response to “2012 – A Year in Review …

  1. Jen, as always, your designs are beautiful and your attention to detail is impeccable. You deserve every bit of success that you have earned! I wish you even more in 2013. Xo, Marney

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